Alvaro E Camilla Beauty Tips

A customer’s buying behavior is hugely influenced by famous people. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly assign them to the brand which depicts them perfectly. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. Repetition, blocking, CS pre-exposure, extinction, overshadowing, belongingness, and association set size are the principles on the basis of which analysis is done like the famous Miss World Aishwarya Rai of India who has very beautiful eyes was chosen to campaign for eye donation project. Some of the celebrities are known for their distinct voice. This concept led to the voice-over method in advertising. Their voices merely attract customers when used in a commercial.

Today, nearly twenty percent of the advertising industry utilizes celebrity endorsement. A celebrity is bound to endorse many products and brands over a course of time. Each time a different image of the celebrity is being projected to the public. The company should keep in mind the previous identity and play accordingly. Projecting a different person every time will sustain the interest of the customers, but at the same time the two identities shouldn’t conflict with each other. The captain of England soccer team David Beckham has endorsed many products. While advertising for Gillette, his taste for hairstyles was considered and he was given a bald look. When campaigning for Police his passion for fashion was portrayed all over and heavily jeweled David Beckham was depicted.

If a celebrity isn’t comfortable with being pictured differently each time he or she can create a graphic image or logo of their own which can be used each time they advertise for a particular product. The logo can reflect the personality of the respective celebrity, like the font can be stylish if the celebrity is fashion conscious like Jennifer Lopez who created a logo of JLO, which is used to advertise perfume and even clothing line of her own. Another advantage in this approach is that the brand can still be appealing to the crowds even after the celebrity has lost his or her looks as they won’t require visual recognition and aids in the long-term negotiations. The celebrity logo itself carries the style and attitude.

Millions of dollars are being invested by marketers to get the promotional support of super stars every year. Davie Brown Entertainment has an agency completely devoted to the purpose of choosing a celebrity for a product. They not only judge a celebrity’s caliber to affect brand affinity and consumer’s taste but also design the advertisements for the celebrities to feature in it.

It may be a dumb question, it takes so long to straighten the thick curly hairstyle with some frizz control and a flat iron. I was wondering if we can get a relaxer for this kind of hair?

First, there are several different ways to straighten hair. The relaxers have ‘Lye’ and they are mostly too strong for the hair although they can be used if applied by a skilled stylist. Most straightening products are basically ‘perms’ or permanent waves which are combed into the hair and they will straighten the hair. It’s depending on the course of different hair.

Thio (Thioglycolate) relaxer. It is actually a texturizer and it is designed for curly or wavy hair. There are several good products out there: Rusk Radical Anti-curl, Redken Vertical, L’oreal X-tenso, Matrix Opti-smooth. They are all professional treatments. Do some reseach to find out if there are any reputable salons in your area that offer the service.

Stay away from Lye (sodium hydroxide) relaxers, or calcium hydroxide relaxes. They are not really designed for this kind of hair type and won’t produce the results which you are looking for.

Thio, will produce soft shiny hair, that will be much easier to straighten, but you will still be able to wear your hair curly or wavy if you want to. The waves or curls will just be looser, smoother and shinier.

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